Instabilelab opens showroom in Madrid

Italian design meets Spanish elegance in Madrid’s prestigious Salamanca district, where Instabilelab officially inaugurated its new showroom space inside the Portobello Street.es showroom with an exclusive event on Wednesday 13 November 2024.

A collaboration that combines Instabilelab’s aesthetic vision and sartorial approach with the elegance and refined design of one of Spain’s best-known interior design brands.

This opening marks an important milestone in Instabilelab’s international expansion strategy, bringing the excellence of Made in Italy wallpapers to the lively epicentre of architecture and design in the Spanish capital.

A dialogue between craftsmanship and innovation

The new exhibition space offers a unique opportunity for the public to immerse themselves in Instabilelab’s creative universe, explore the latest collections and discover how its tailor-made proposals can redefine the concept of interior decoration, in a unique blend of craftsmanship and innovation.

The showroom hosts the latest Avenue wallcovering collection, together with the brand’s most representative catalogues: Memories, Sfumature di Magnolia, Materia&Colore, Remember Me.

Visitors will be able to admire a careful selection of graphics designed to enhance the material qualities of innovative textures and supports with different aesthetic and tactile characteristics.

Beyond wallpaper

What makes the Madrid showroom unique is the presence of complements and design products that show how Instabilelab’s graphic motifs can be used in an unconventional way, offering the possibility of printing them also on textiles and furnishings.
Carpets, curtains and armchairs upholstered with the brand’s most beautiful fabrics create an astonishing decorative continuum and allow one to experience the versatility of the tailor-made services offered by the Custom-Me project.

‘The new showroom will play a strategic role in the growth of sales performance in the Spanish market,’ says Stefano Munaretto, Founder & Art Director of Instabilelab. ‘This new opening will allow us to keep in touch with our customers and partners active in Spain and, at the same time, closely monitor a city like Madrid, which has always been a hotbed of change and trends, a source of inspiration for creatives and designers from all over the world. We are thrilled to present our collections in such an important hub, bringing with us the know-how in graphic art that has always distinguished our Made in Italy products’.

A sartorial approach to interior design

The collaboration with Portobello Street.es stems from a shared vision: that of customised interior design, where each project is unique and personalised.
In the showroom, architects and designers can touch the quality of the materials and discover how Instabilelab’s proposals can be customised to perfectly suit any environment and style.

A perfect synergy that promises to redefine interior design standards in the Spanish and international market.