10 years of Instabilelab: the creative evolution of a brand redefining interior design
Ten years of creativity, research and continuous evolution: a milestone that Instabilelab celebrated on June 12 with a major event together with collaborators, agents and everyone who has contributed to the brand’s growth over the years.
Founded in Spinea as a creative laboratory dedicated to wallpaper and established in Santa Maria di Sala in 2016, Instabilelab has built a recognizable and constantly evolving identity over time, redefining the concept of interior decoration through collections capable of blending languages, materials and surfaces, transforming every project into a unique visual story. A journey marked by significant milestones, from participation in leading international trade fairs and events hosted at its headquarters to collaborations with prominent brands in the industry and, in 2023, the opening of the The Club showroom, an immersive and experiential space dedicated to designers, clients and partners to fully experience the Instabilelab world.
Today, Instabilelab is a constantly evolving design universe where the fusion of graphic art, interior design and decoration gives life to wallpapers, fabrics, rugs and coordinated furnishings that create highly personalized atmospheres. A journey that continues to look ahead while remaining true to its nature, moving through iconic collections, material experimentation and bespoke projects that go beyond the traditional boundaries of interior design.
Instabilelab’s identity: a philosophy driven by creative experimentation
The name Instabilelab embodies the very essence of the brand: instability not as a limitation, but as a creative driving force. An approach that interprets change as an opportunity for continuous evolution, experimentation and the exploration of new aesthetic languages.
The brand’s beginnings are also represented by the skull symbol, an iconic element that accompanied Instabilelab’s communication in its early years as a representation of breaking away from traditional decorative conventions. From the very beginning, Instabilelab chose to stand out through a design vision capable of combining creativity, contemporary craftsmanship and Made in Italy quality. Each collection is born from a research process involving textures, materials, colors and printing technologies, with the aim of offering a high expressive value.
From wallpaper to a universe of coordinated surfaces
Instabilelab’s origins are deeply rooted in the desire to transform wall decoration into an immersive design tool. Among the products that marked the brand’s evolution, several projects stand out for expanding the concept of decorative surfaces by integrating functional and scenic elements.
Book Access, for example, combined wallpaper and storage modules to create striking optical illusions, while Book Ghost introduced an integrated wall structure designed to hold books and other objects. With Light+Light, Instabilelab experimented with special photoluminescent paints capable of glowing in the dark only in selected areas, transforming the wall into a surprising visual experience. Art Kitchen brought decoration into the kitchen environment through water and heat resistant surfaces designed for backsplashes with a strong aesthetic impact.
In 2018, Custom-me was launched, a manifesto project of expressive freedom according to Instabilelab. The concept stemmed from the idea of removing boundaries between surfaces, objects and decoration, creating visual continuity between walls, fabrics, furnishings and furniture. This led to products such as Klauss tables, available in different sizes and fully customizable, Beautiful Light lamps, conceived as scenic protagonists even when switched off, and the first Relaxia and Silla upholstered furnishings, which can be covered with more than 1,600 different textures. Completing the project are the Florero planters, decorative elements designed to bring a touch of color to both indoor and outdoor spaces.
Over the following years, Instabilelab progressively expanded its creative universe through the iconic collections currently available on the website: Sfumature di Magnolia, Remember Me, Memories, 24K, Materia, Avenue, My Way, In.colore and I.Magine, each distinguished by its own visual and material language.
At the same time, the brand evolved beyond traditional wallpaper through product lines dedicated to fabrics and furnishing elements: Carpetia Royal and CarpetiaLAB rugs, CurtainLAB curtain systems and Collezione Privata Volumeuno upholstered furnishings, extending its language across coordinated surfaces and interior accessories.
This journey has also been supported by continuous technological research aimed at enhancing both the aesthetics and performance of decorative surfaces. In 2025, for example, the introduction of a new cutting machine made it possible to achieve even greater visual precision and ensure a cleaner, more uniform final result, minimizing wrinkles, misalignments and installation touch ups.
10 years of collections designed for distinctive projects
Over the past decade, Instabilelab has established itself as a creative partner for architects, interior designers and professionals seeking customized and coherent decorative solutions. Collections are not conceived as standalone elements, but as design tools capable of interacting with one another to create immersive, scenic and perfectly coordinated environments. Wallpapers, fabrics, rugs and furnishing accessories thus become part of a single aesthetic narrative.
This vision will continue to guide the future of the brand, focusing on new creative contaminations, innovative decorative languages and products increasingly attentive to environmental sustainability.
The celebration held on June 12 represented not only the commemoration of an important anniversary but also the beginning of a new phase in Instabilelab’s evolution: a brand that for ten years has continued to transform surfaces and materials into expressive tools for contemporary interior design.
For ten years, Instabilelab has transformed surfaces and materials into expressive tools for contemporary interior design.
Discover all the collections and get inspired by a design approach that is constantly evolving.
