Collaboration with Le Mirage LMFAO – Doha (Qatar)

In the fascinating design landscape of the Middle East, Qatar stands out as one of the most sophisticated and demanding markets, where luxury and innovation, tradition and contemporaneity intertwine to create unique scenarios. In this context, the Le Mirage LMFAO showroom in Doha represents a reference point for those seeking unique and refined design solutions. The collaboration with Instabilelab has resulted in a space where the excellence of Italian design merges with Qatar’s distinctive vision, creating environments that speak the universal language of beauty and elegance.

Instabilelab’s decorative wallcoverings, fabrics and carpets become narrative elements capable of interpreting and enhancing the sophisticated taste of the Qatari market, transforming each space into a unique tale of style and personality. To fully understand the value of this collaboration and its impact on the luxury market in Qatar, we had the pleasure of meeting the showroom managers, exploring the vision that led them to choose Instabilelab as their strategic partner.

 

– Why did you choose Instabilelab as your showroom partner?

We believe that each design element can tell a story, resonating with the owner’s identity and vision. Presenting Instabilelab products in our showroom with a wide range of design possibilities, solutions and material options could really appeal to customers, demonstrating how Instabilelab can be adapted to unique tastes and project requirements.

Instabilelab goes beyond traditional wallpaper, offering designers a versatile and creative tool for customised interior solutions.

 

 

– What do you see as the added value of Instabilelab?

The ability to offer a bespoke design experience that allows designers and customers to shape exclusive and perfectly customised environments. The process starts with wallpaper and extends to accessories and fabrics, which can be fully customised with the collection’s graphics: armchairs and poufs, beds, wall-to-wall carpets and rugs.

 

 

– You have been to The Club, Instabilelab’s showroom located next to the production site, how did you find this space? Did it contribute significantly to your decision to choose Instabilelab as your partner?

The space serves as an inspirational showcase for Instabilelab’s wide range of products, providing designers with a rich environment for new ideas. By collaborating with Instabilelab, we unleash the power of creativity and continuously push the boundaries of innovation.

 

– What is the feedback for already installed wallcoverings?

The different types of wall coverings installed in the dry and wet areas were easy to apply. The result was stunning and the quality of the materials stood out, offering a durable, high standard of appearance.

 

– Did the graphics and technical department support you?

The team provides exceptional support, making the technical proposal submission process simple and straightforward and enabling efficient project progression.

 

– How do the Qatari people feel about Italian design and Instabilelab’s collections?

Qataris hold Italian design in high regard, appreciating its blend of elegance, innovation and timeless appeal. Instabilelab’s collections are particularly popular, as they embody a sense of luxury and sophistication that perfectly aligns with the Qatari taste for unique, high-quality interiors.

 

The experience of the Le Mirage LMFAO showroom clearly demonstrates how Italian design, reinterpreted through Instabilelab’s proposals, can successfully dialogue with the most sophisticated requirements of the international market. The ability to offer complete and customisable solutions, from wallpaper to furnishing accessories, proves decisive in conquering even the most demanding markets.

 

This partnership is the perfect demonstration of how any environment can be transformed into an immersive and bespoke experience, where every element contributes to creating engaging and distinctive spaces. A perfect balance between craftsmanship and a deep understanding of a market that makes uniqueness and refinement its hallmarks. Once again, Made in Italy is confirmed as a protagonist in the panorama of contemporary luxury, capable of leaving an indelible mark on international design.