Our Salone del Mobile.Milano 2024: the importance of emotions in creating unique and fascinating environments
Stefano Munaretto, our CEO, takes stock at the conclusion of the Salone del Mobile 2024, where we once again emphasised the importance of emotions in creating unique and fascinating environments.
For years we have placed the emotional component at the centre of our creations, exploring how this can transform the spaces we live in. The evolution of this approach will also affect our future projects, further revolutionising the design landscape.
1. The study of the emotional component has been at the heart of Instabilelab’s research for years. How did you embark on this path and how did it evolve?
Instabilelab would not exist without an emotional component, the driving force behind our company and an integral part of our daily life. Emotions that over the years we have declined in concepts capable of embracing the market, but always keeping as a guide what we like and what excites us personally.
2. The 24K collection was presented at the fair, a refined production, with bright tones, precious right from the materials used as the basis of the graphics. What does it represent and how does it compare with previous catalogues?
24k lives by its own light, shining thanks to the nuances given by gold-coloured bases. A prestigious collection, where the background and the wllpaper make the environment independently precious. It is a journey, that of this colour, which began in 2020 with the release of the OroNero catalogue, to which the new Rose Gold finish has been added, making it even more precious and fascinating.
3. The Instabilelab collections were also in the limelight at the Fuorisalone. What collaborations have been undertaken and what are the next projects?
The Fuorisalone was an opportunity to collaborate with Gessi, Inda Bagni and Idea Group, in addition to the partnership with StayGreen and the presence at Attico Interni. Important synergies that add up to collaborations that await us in the world of fashion and cinema. Adventures that we look forward to sharing with you, but which will have to wait a little longer, also for the superstition factor.
