Casa Gessi – Milan
Gessi at Design Week 2025: when design, technology and creativity meet
With a vision that has always fused innovation, wellness and aesthetic research, Gessi has established itself as one of the leading brands in the Italian design scene. From the bathroom to the wellness sector, the company promotes an approach that goes beyond mere functionality to transform each element into experience and identity. Every Gessi project is the result of a balance between style and technology, rooted in the Made in Italy culture and projected towards the future.
On the occasion of Design Week 2025, this philosophy comes to life at Casa Gessi Milano, which is transformed into a portal to new expressive languages. It is not just a matter of offering products, but of creating an immersive experience in which matter intertwines with ideas and inspiration translates into atmosphere. Casa Gessi becomes a place to live: dynamic, welcoming, multi-sensorial.
The rooms are conceived as stories. Every gesture, every surface, every light participates in a narrative that celebrates the art of relaxation and self-care. Shapes blend with innovative materials and craftsmanship, creating an aesthetic that breaks the rules and redefines contemporary lifestyle codes.
The collaboration with Instabilelab: visions become reality
Gessi, in its visionary journey, chose Instabilelab, a Venetian brand with an unconventional creative approach, to clad the rooms of Casa Gessi Milano with the Lucien graphics, customised in different colour variants.
The result is surprising. The entire environment is thus transformed into an explosion of creativity and imagination. Instabilelab’s graphic team designed columns of leaves animated by colourful monkeys against a geometric and dynamic background. Bold designs and bright colours bring cheerfulness and lightness, creating a playful atmosphere capable of breaking the rigidity of the space and stimulating curiosity.
Customised graphics: Lucien – Material: New Middle – Catalogue: Avenue
Customised graphics: Lucien – Material: New Middle – Catalogue: Avenue
But Lucien does not stop at walls: the same graphics is also extended to cushions, seats and LED walls, creating a coherent and immersive visual continuum. A choice that fully reflects Gessi’s approach: going beyond the traditional limits of design and transforming every detail into an active part of a sensorial experience.
Thus, in the framework of Design Week 2025, Casa Gessi Milano confirms itself not only as an exhibition space, but as a true creativity hub.
CREDITS
Location: Milan
Casa Gessi Milano
Thanks to the Gessi press office for their kind cooperation
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